Display of non-illuminated vinyl advertising signage fixed to inner face of shop window at ground floor level for a temporary period of 12 months.

Display of non-illuminated adverts onto the proposed 6no hoardings around the perimeter of the site.

Display of various illuminated and non-illuminated fascia signs to electric vehicle charging stations (EV), forecourt and shopfront including, a 5m digital information totem sign to the front corner, internally illuminated LED and non-illuminated EV canopy pecten fascia signage to the eastern elevation, various smaller non-illuminated poster signs located on and under the EV canopy structure, two signs, one banner and one badge sign are proposed affixed to the fence on the south-eastern boundary, directional signs to the entrance and exit of the site, a small 'Waitrose' mini totem sign at the Fulham Road entrance, 2no. free-standing 55 inch outdoor digital poster advertising screen 1no. located at the shop entrance and 1no. located on the Fulham Road entrance.

Installation of non-illuminated double sided banners, advertising the University Campus; comprising of no. 2 x projecting banners, fixed to the west elevation of the building and no. 3 x free-standing flag banners fixed onto silver coated aluminium poles.

Display of new and replacement signage (including internally illuminated fascia signs, non-illuminated projecting signs, totem signs and digital screens) to the entrances and high level cladding of Kings Mall, Lyric Square and the Multi Storey Car Park; and at podium level; use of the existing digital screen adjacent to the East entrance to display third party advertising.

Display of an internally illuminated logo sign incorporating a horizontal internally illuminated strip (0.47m height x 5.6m width x 0.01m depth) to the base of each screen of each of the existing advertising structures replacing the existing logo signage; installation of an access ladder to each of the existing advertising structures.